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Website pricing

Your next chapter.
Built here.

A first website, a fresh start, or something more ambitious. Choose a starting point. We’ll shape the details around your business.

Website design & build

One-time project

Website builds and ongoing care are priced separately. Hosting starts at $25/month.

Launch

Starting at

$1,000

One-time project

A strong place to start.

What’s included

  • Up to 3 pages built around your business
  • Design using your existing logo, colors, and images
  • Light editing of the text you provide
  • Contact form, map, and social links
  • Two rounds of revisions

Business

Starting at

$2,000

One-time project

More room to tell your story.

Everything in Launch, plus

  • Up to 5 pages with a consistent visual direction
  • Website copy written from the business details you provide
  • One connection to an existing booking or newsletter tool
  • Contact forms and clear enquiry or booking links

Growth

Starting at

$3,000

One-time project

Keep your website moving with you.

Everything in Business, plus

  • Up to 8 pages with layouts shaped around your services
  • One editable blog or project portfolio
  • Tracking for agreed enquiries or booking actions
  • A walkthrough of your content editor

Signature

Starting at

$5,000

One-time project

A little different. By design.

Everything in Growth, plus

  • Up to 12 pages with a tailored visual direction
  • Content planning and website copy from your business details
  • Selected page transitions, scroll effects, or interactive details
  • Up to two connections to existing tools in total
  • Three rounds of revisions

The essentials come with every website.

  • Mobile, tablet & desktop layouts
  • Contact form & visitor analytics
  • Search titles, descriptions & sitemap
  • Image optimization & performance checks
  • Basic accessibility checks
  • Launch support & clear handover

We agree on the pages, content, and features before work begins.

Compare every detailAll four packages, side by side
Website packages compared
LaunchFrom $1,000BusinessFrom $2,000GrowthFrom $3,000SignatureFrom $5,000
PagesUp to 3Up to 5Up to 8Up to 12
Visual designYour logo, colors & imagesA consistent visual directionLayouts shaped around your servicesA tailored visual direction
Website copyLight editing of your textWritten from your detailsWritten from your detailsContent planning & copy
Map & social linksIncludedIncludedIncludedIncluded
Enquiry or booking linksNot includedIncludedIncludedIncluded
Tool connectionsNot included1 · booking or newsletter1 · booking, newsletter, or customer managementUp to 2 in total
Editable blog or portfolioNot includedNot included11
Enquiry or booking trackingNot includedNot includedIncludedIncluded
Transitions & interactive detailsNot includedNot includedNot includedSelected
Content editor walkthroughNot includedNot includedIncludedIncluded
Revision rounds2223

Every package also comes with the essentials above.

Brand design

A clear identity.
Ready to use.

From a first logo to a complete visual identity, give your business a consistent look wherever customers find you.

One-time projectChoose brand design on its own or alongside your website.

An illustrative identity. Each package lists exactly what it includes.

Starting at

$350

One-time project

Give your business a recognizable mark and the files to use it.

Logo concepts
2
Revision rounds
2
Brand assets
None
  • Two initial logo concepts, with one developed into the final logo
  • Light, dark, and single-color versions
  • Two rounds of revisions
  • Editable vector artwork and exports for web and print

Brand Identity

Starting at

$750

One-time project

Bring your logo, colors, and typography together into a consistent identity.

Logo concepts
3
Revision rounds
2
Brand asset
1
  • Three initial logo concepts, with one chosen direction
  • Primary logo, alternate layout, and icon mark
  • Color palette, type choices, and a practical brand guide
  • One business card design or social profile asset
  • Two revision rounds and organized editable files

Brand System

Starting at

$1,500

One-time project

Build an identity your team can use across your website, communications, and marketing.

Logo concepts
3
Revision rounds
3
Brand assets
5
  • A brand workshop and a written positioning and tone summary
  • Three logo concepts with primary, alternate, and icon versions of the chosen design
  • Color, typography, and guidelines with examples of how to use them
  • Five agreed brand assets, such as social templates, stationery, or a presentation cover
  • Three revision rounds and a handover walkthrough

Every brand project starts with the essentials.

  • A clear brief
  • One agreed design direction
  • Editable artwork
  • Ready-to-use exports

Accepted final artwork transfers to you after full payment. Any fonts, images, or other assets that need a separate license are identified in your quote.

Compare every detailAll three packages, side by side
Brand design packages compared
LogoFrom $350Brand IdentityFrom $750Brand SystemFrom $1,500
Initial logo concepts233
Logo versionsLight, dark & single-colorPrimary, alternate layout & iconPrimary, alternate & icon
Color & typographyNot in this packagePalette & type choicesColor & typography
Brand guideNot in this packageA practical guideGuidelines with usage examples
Workshop & tone summaryNot in this packageNot in this packageIncluded
Finished brand assetsNot in this package1 in total5 in total
Revision rounds223
HandoverEditable artwork & exportsOrganized editable filesFiles & a walkthrough

Brand System includes five brand assets in total. Each package includes only the scope listed.

Need packaging, signage, a presentation, or more templates?

Tell us where your brand needs to show up and we’ll include the right pieces in your quote.

Ask about something else
What do the revision rounds include?

Each round is one collected set of feedback on the agreed direction. A new direction or extra deliverables can change the scope, so we’ll quote those before continuing.

What files will I receive?

You’ll receive the agreed editable artwork and exports for web and print. Your quote identifies any third-party fonts, images, or other assets that need a separate license.

Is a website included?

Website design and brand design are separate services. You can choose either or combine them in one project, with both clearly shown in your quote.

What does ‘starting at’ mean for brand design?

Each starting price covers the scope listed. Content, complexity, or additional requirements may change the final amount. We’ll agree on the work and provide a written quote before you commit.

Brand design termsPayments, fixes, and ownership for brand projects
Project and setup payments
50% when you accept the written scope, and 50% when the agreed deliverables are approved and ready for launch or final handover. Monthly billing begins when the ongoing service starts. Your quote states milestone values, dependencies, and delivery dates before any payment.
Cancelling a project
You pay for completed work and any previously approved third-party costs that cannot be recovered. Any remaining prepaid balance is returned, calculated from the milestone values in your quote.
Fixes and revisions
The included correction period is 30 calendar days after launch for live systems, or after final delivery for design and creative work. It covers defects against the written scope, not new requirements or later changes by you or third parties. An issue reported within the period stays covered until it is corrected. Corrections do not use revision rounds or paid support time. A revision round is one collected set of feedback within the agreed direction.
Ownership
Your data and the accounts you own stay yours throughout. Accepted custom deliverables transfer to you after full payment, with the agreed editable or source files, documentation, access, and available exports. We identify third-party licenses, hosted-platform restrictions, and reusable components before you commit, including the rights you need to use them. Unused concepts and underlying third-party platforms do not transfer.
Support hours
Monday to Friday, 9am to 5pm Eastern, excluding US federal holidays. During a paid service or the included correction period, we aim to give an initial response within two business days, or one business day if the delivered system’s core function is unavailable. These are response targets, not guaranteed repair times or continuous monitoring. Additional work is scoped and priced before it starts.

Hosting & website care

Keep it running.
Keep it current.

Start with the essentials to keep your website online. Add regular maintenance, content updates, and a closer eye on how it’s working as your business needs them.

Hosting Only Hosting essentials Content updates quoted separately

Base

Monthly plan

$25/month

Per website

A home for your website.

What’s included

  • Hosting for one brochure website
  • Connection to your existing domain
  • SSL certificate with automatic renewal
  • Cached delivery for fast-loading pages
  • Email help with hosting issues

Hosting only. Content edits and routine website care are separate.

Up to 30 minutesof updates each month Monthly total · existing pages

Essential

Monthly plan

$59/month

Per website

The everyday, taken care of.

What’s included

  • Hosting for one brochure website
  • Connection to your existing domain
  • SSL certificate with automatic renewal
  • Cached delivery for fast-loading pages
  • Email help with hosting issues
  • Automated uptime monitoring
  • Daily website-file backups, kept for 30 days
  • Recovery from an available file backup
  • Monthly software maintenance review
  • Up to 30 minutes of content updates each month

For a mostly settled website with occasional changes.

Up to 60 minutesof updates each month Monthly total · existing pages

Care

Monthly plan

$100/month

Per website

Room for the regular changes.

What’s included

  • Hosting for one brochure website
  • Connection to your existing domain
  • SSL certificate with automatic renewal
  • Cached delivery for fast-loading pages
  • Email help with hosting issues
  • Automated uptime monitoring
  • Daily website-file backups, kept for 30 days
  • Recovery from an available file backup
  • Monthly software maintenance review
  • Monthly checks of key links and enquiry forms
  • Monthly page-speed check
  • Quarterly mobile and desktop display check
  • A short monthly care summary
  • Up to 60 minutes of content updates each month

For a business keeping its website active and up to date.

Up to 120 minutesof updates each month Monthly total · existing pages

Care Plus

Starting at

$175+/month

Per website

More support as things move.

What’s included

  • Hosting for one brochure website
  • Connection to your existing domain
  • SSL certificate with automatic renewal
  • Cached delivery for fast-loading pages
  • Email help with hosting issues
  • Automated uptime monitoring
  • Daily website-file backups, kept for 30 days
  • Recovery from an available file backup
  • Monthly software maintenance review
  • Monthly checks of key links and enquiry forms
  • Monthly page-speed check
  • Quarterly mobile and desktop display check
  • A short monthly care summary
  • Priority scheduling for routine update requests
  • Monthly visitor and enquiry summary, where tracking is set up
  • A quarterly 20-minute website review with practical recommendations
  • Up to 120 minutes of content updates each month

$175 covers the scope listed. More time, complexity, or hosting usage is quoted before you commit.

Compare every detailAll four plans, with the work and frequency included
Hosting and care plans compared
Base$25/monthEssential$59/monthCare$100/monthCare Plus$175+/month
Website hosting, SSL & domain connectionIncludedIncludedIncludedIncluded
Cached page deliveryIncludedIncludedIncludedIncluded
Content updates each monthQuoted separatelyUp to 30 minutesUp to 60 minutesUp to 120 minutes
Automated uptime monitoringNot in this packageIncludedIncludedIncluded
Website-file backups & recoveryNot in this packageDaily · 30-day retentionDaily · 30-day retentionDaily · 30-day retention
Software maintenance reviewNot in this packageMonthlyMonthlyMonthly
Key link, form & page-speed checksNot in this packageNot in this packageMonthlyMonthly
Mobile & desktop display checkNot in this packageNot in this packageQuarterlyQuarterly
Care summaryNot in this packageNot in this packageMonthlyMonthly
Visitor & enquiry summaryNot in this packageNot in this packageNot in this packageMonthly · existing tracking
Website review callNot in this packageNot in this packageNot in this package20 minutes · quarterly
Routine request schedulingHosting issues onlyStandard queueStandard queuePriority queue

Each plan covers one website within the agreed scope. Scheduled care is separate from content-update time. Support and alert review take place during business hours.

Small updates. Clear boundaries.

Content updates cover supplied text, images, prices, opening hours, and links on existing pages. Your allowance includes making, testing, and publishing those changes. Time is a monthly total, not added across tiers, and does not roll over. New pages, redesigns, new features, and extra time are quoted before work starts.

Need more than the listed Care Plus scope? We agree on the monthly workload and price together. Existing clients keep their current agreement unless a change is agreed in writing.

A few useful details.

What does ‘starting at’ mean?

Each price is the starting point for the scope listed. More complex layouts, additional content, integrations, or hosting needs can affect the final price. We’ll agree on the work and give you a written quote before you commit.

What content do I need to provide?

You provide your business information, logo, and any photographs or other assets you want to use. Launch includes light editing of your supplied text. Business, Growth, and Signature include writing for the agreed website pages, up to 400 words per page, using the information you provide. Original research, photography, and blog articles are quoted separately. A new logo or identity is available through the brand design packages, shown as its own item in your written quote.

For blogs and portfolios, your quote specifies the included layouts and initial entries. Ongoing articles and case studies are quoted separately.

What does a tool connection include?

Setup of a supported connection or embed for a tool you already use, such as online booking or email sign-up. The package lists the total number of connections included. Custom software, complex workflows, and the tool provider’s fees are separate.

How do revisions work?

Each round is one collected set of feedback on the agreed design and content. Fixing something we built incorrectly does not use a revision round. Additional rounds or changes to the agreed scope are quoted first.

Is hosting included in the website price?

Website builds and monthly hosting or care are separate. Base hosting is $25/month for a brochure website. Essential, Care, and Care Plus add hands-on service. We’ll show your build and monthly plan separately in your quote. Domain registration, business email, paid tools, and usage beyond the agreed hosting allowance are additional unless your quote includes them.

Is the $25 Base plan right for my website?

Base suits a simple, mostly unchanged brochure website. It covers hosting, your existing domain connection, SSL, cached delivery, and email help with hosting issues. It does not include content edits, scheduled website checks, managed file backups, or application maintenance. Websites with a content management system, a store, logins, or custom software need a separately agreed care scope.

Every quote sets the hosting usage allowance and any third-party fees. If your needs grow, we agree on a change before adding charges.

What makes Care Plus $175 or more?

The listed $175/month scope includes up to 120 minutes of content updates and the checks, summaries, and quarterly review shown above. More monthly work, more complex forms or tool connections to maintain, or higher hosting usage can increase the price. Your written quote sets the monthly fee and included work before service begins. Extra work is approved first.

What counts as a monthly content update?

Content updates cover supplied text, images, prices, opening hours, and links on existing pages. Your allowance includes making, testing, and publishing those changes. Time is a monthly total, not added across tiers, and does not roll over. New pages, redesigns, new features, and extra time are quoted before work starts.

The scheduled checks and summaries listed in your plan are separate from your content-update allowance. Routine compatible software updates are included in the maintenance review; major upgrades, third-party failures, and changes outside the agreed scope are assessed and quoted separately. Corrections to our own work do not use your content-update time.

What do backups and support cover?

Essential and higher plans include daily backups of website files, kept for 30 days, and recovery from an available backup. Database records, store orders, inboxes, and data held by other services need a separately agreed backup scope. A file backup does not cover those systems.

Support and monitoring alerts are handled Monday to Friday, 9am–5pm Eastern, excluding US federal holidays. We aim to reply within two business days, or one business day for a website outage. These are initial-response targets, not guaranteed repair times or 24/7 staffing. Care Plus moves routine requests ahead in the queue.

Does this change an existing client’s plan?

Existing clients keep their agreed pricing and services unless we agree to a change in writing.

Can you build an online store or something more custom?

Yes. Tell us what it needs to do. Online stores, customer portals, custom applications, and more involved automation receive their own scope and quote.

Your brief

Tell us what you have in mind.

Have a starting point in mind? Or still figuring it out? Choose a website, a brand package, or both, and tell us about your business and what you’d like to make better. We’ll help you work out the rest.

Website package
Brand design
Website care
What should your website help with?

Your brief

To contact@collarmatic.com
Website
Help me choose
Brand design
Not this time
Care
Not yet
Help with
Nothing chosen

Starting point

We’ll suggest one

Send us your brief

Opens an email draft. Every project starts with an agreed scope and written quote.

All prices are in USD. Applicable taxes are additional. Domain registration, business email, paid tools, and usage beyond the agreed hosting allowance are additional unless your quote includes them.

Website & brand services

One identity. Every impression.

Explore the services we can bring together. Brand design has its own packages above, on its own or with a website, and each appears separately in your written quote.

Let’s talk about your project
Logo design and brand marks

A new logo or a thoughtful refresh, with variations for the places your business shows up.

Color, typography, and visual identity

A coordinated palette, type choices, and visual direction that make your business recognizable.

Brand guidelines and ready-to-use assets

Practical guidance and agreed brand files for consistent use across your website, social channels, and print materials.

Website design for every screen

Layouts, responsive pages, and thoughtful interactions that carry your identity across phones, tablets, and desktop.

Forms, booking, and useful connections

Help customers get in touch or book, and connect the tools you already use.

Speed, accessibility, and search

Accessible structure, performance checks, and the essentials for search and social sharing.

Launch and a clear handover

Organized design files, website launch support when included, and guidance for using your brand or managing your site.